Dr. Kennedy Nwagwu

Dr. Kennedy Nwagwu

University of Jos

2 Publications

Biography

Dr. Nwagwu holds a PhD in Marketing from the University of Lagos. He is currently a researcher and Senior Lecturer at the Department of Marketing of University of Jos

Publications 2

1
Research Article Vol. 1, Issue 1

The Moderating Role of Customer Orientation Experience on Salespersons' Attitude and Customer Patronage

Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer required to both improve the salesperson's attitud...

2
Research Article Vol. 1, Issue 1

Influence of Inadequate Claims Resolution on Policyholders Trust in Insurance Services in Plateau State

Chibuisi Chigozie*, Kennedy Nwagwu, Reuel Dakung

Protection of policyholders' trust is one of the core values of insurance industry in Nigeria. One of the livewires of any insurance industry is the policyholders trust and when this is tampered with through inadequate claims resolution, both the policyholders and policymakers suffer major setbacks. The study examines the influence of inadequate cl...

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