Kennedy Nwagwu

Department of Marketing, University of Jos, Jos, Nigeria

2 Publications

Publications 2

Research Article Vol. 1, Issue 1

The Moderating Role of Customer Orientation Experience on Salespersons' Attitude and Customer Patronage

Kennedy Nwagwu^*, Okpara Jude Arinzechukwu, Isaac Jonathan Maude

Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer required to both improve the salesperson's attitud...

Jul, 2025 Vol. 1, Issue 1

PDF

Research Article Vol. 1, Issue 1

Influence of Inadequate Claims Resolution on Policyholders Trust in Insurance Services in Plateau State

Chibuisi Chigozie^*, Kennedy Nwagwu, Dakung Kasmwakat Reuel

Protection of policyholders' trust is one of the core values of insurance industry in Nigeria. One of the livewires of any insurance industry is the policyholders trust and when this is tampered with through inadequate claims resolution, both the policyholders and policymakers suffer major setbacks. The study examines the influence of inadequate cl...

Jul, 2025 Vol. 1, Issue 1

PDF

Back to Articles