24 published articles across 2 volumes — search by title, author, keyword or abstract.
This study examined the effect of entrepreneurial orientation dimensions proactiveness and innovativeness on consumer satisfaction among agro-based firms in Abia State, Nigeria. The study was motivated by the need to understand how entrepreneurial strategic behaviors influence consumer satisfaction ...
Abstract The study examined the relationship between competitive advantage and performance of SMEs in Maiduguri Metropolis Borno State. The study adopted a survey research design and a simple random sampling technique was applied. Primary data was used by administering a structured questionnaire to ...
This research was inspired by the fact that despite the decades of liberalization in the Nigerian trade, the country continued to experience high poverty levels and the question was whether the trade liberalization (increased openness) had played a role in reducing poverty in Nigeria. The authors us...
The study empirically examined the mediating role of work-related quality of life on the relationship between cognitive cynicism and affective commitment of staff in selected universities Kogi State, Nigeria.To achieve the objectives, the population of the study was made up of all staff of the four ...
ABSTRACT From 2002 to 2024, the study examined the effects of digital financial inclusion (automated teller machine (ATM) penetration, bank account ownership, bank branch penetration, and secure internet servers) on GDP per capita, income inequality, poverty rate, and Human Development Index (HDI). ...
This conceptual paper critically examines how marketing thought has evolved over the years and suggests that the theory be extended to deal with the complexities of contemporary marketing. The business practices of the industrial and the post-industrial eras were well served by traditional marketing...
Traditional finance often assumes that investors behave rationally when faced with the task of decision making. Behavioural finance has challenged such assumptions citing the role of behavioral biases. This study investigates the influence of two critical behavioral biases—desirability bias and illu...
The study was motivated by need to integrate artificial intelligence (AI) into managerial accounting so as to transformed organizational decision-making which has raised significant ethical concerns. The purpose of this study was to explored ethical impacts of AI on managerial accounting functions i...
The main objective of the study is to examine the role of social media marketing on consumer purchase of infinix smartphone amongst students of marketing department in University of Jos. Quantitative research method is the most appropriate approach to address the objectives of the study which is in ...
Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer ...
