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Management Sciences Horizon Journal

Official Journal - Faculty of Management Sciences, Unijos

23 Articles Published
1,886 Total Views
1,671 Downloads
56 Researchers
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Vol. 2, No. 1 (2026) Jul 2026

EFFECT OF ENTREPRENEURIAL ORIENTATION ON CONSUMER SATISFACTION AMONG AGRO-BASED FIRMS IN ABIA STATE, NIGERIA.

This study examined the effect of entrepreneurial orientation dimensions proactiveness and innovativeness on consumer satisfaction among agro-based firms in Abia State, Nigeria. The study was motivated by the need to understand how entrepreneurial strategic behaviors influence consumer satisfaction ...

Vol. 2, No. 1 (2026) Jul 2026

Competitive Advantage and Performance of Small and Medium-sized Enterprises (SMEs) in Maiduguri Metropolis, Borno State, Nigeria

Abstract The study examined the relationship between competitive advantage and performance of SMEs in Maiduguri Metropolis Borno State. The study adopted a survey research design and a simple random sampling technique was applied. Primary data was used by administering a structured questionnaire to ...

Vol. 2, No. 1 (2026) Jul 2026

COGNITIVE CYNICISM AND AFFECTIVE COMMITMENT IN UNIVERSITIES IN KOGI STATE: MEDIATING ROLE OF WORK-RELATED QUALITY OF LIFE

The study empirically examined the mediating role of work-related quality of life on the relationship between cognitive cynicism and affective commitment of staff in selected universities Kogi State, Nigeria.To achieve the objectives, the population of the study was made up of all staff of the four ...

Vol. 1, No. 1 (2025) Jul 2025

Role of Social Media Marketing Tools on Purchase of Infinix Smartphone Amongst Students of Marketing Department in University of Jos, Nigeria.

The main objective of the study is to examine the role of social media marketing on consumer purchase of infinix smartphone amongst students of marketing department in University of Jos. Quantitative research method is the most appropriate approach to address the objectives of the study which is in ...

Vol. 1, No. 1 (2025) Jul 2025

The Moderating Role of Customer Orientation Experience on Salespersons' Attitude and Customer Patronage

Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer ...

Vol. 1, No. 1 (2025) Jul 2025

Effect of Forensic Accounting Analysis on Fraud Detection in Nigeria: A Study of EFCC Gombe Office

This study examined the effect of forensic accounting analysis, specifically biometric authentication and lifestyle analysis, on fraud detection at the Economic and Financial Crimes Commission (EFCC), Gombe Zonal Office. The research adopted a quantitative survey design. The target population compri...

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Editorial Board

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P

Prof. Ekoja B. Ekoja

Editor In Chief

University of Jos

Nigeria

D

Dr. Kennedy Ogbonna Nwagwu

Managing Editor

University of Jos

Nigeria

D

Dr. Samuel Iyuwa

Editorial Board

university of Jos

Nigeria

D

Dr. Emeka J. Ogidi

Editorial Board

university of Jos

Nigeria

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