Muazu Hassan Muazu,

Competitive Advantage and Performance of Small and Medium-sized Enterprises (SMEs) in Maiduguri Metropolis, Borno State, Nigeria

Abstract The study examined the relationship between competitive advantage and performance of SMEs in Maiduguri Metropolis Borno State. The study adopted a survey research design and a simple random sampling technique was applied. Primary data was used by administering a structured questionnaire to the respondents. Population of 1,448 were selecte...