OJ

Okpara Jude Arinzechukwu

Department of Marketing, Faculty of Management Sciences, University of Jos, Jos, Nigeria.

arinzechukwuokparaj@outlook.com
2 Publications

Publications 2

1
Research Article Vol. 1, Issue 1

Role of Social Media Marketing Tools on Purchase of Infinix Smartphone Amongst Students of Marketing Department in University of Jos, Nigeria.

Ibrahim Khalid Inusa*, Okpara Jude Arinzechukwu, Hassan John Sunday

The main objective of the study is to examine the role of social media marketing on consumer purchase of infinix smartphone amongst students of marketing department in University of Jos. Quantitative research method is the most appropriate approach to address the objectives of the study which is in line with expert advice, hence this study therefor...

Jul, 2025 Vol. 1, Issue 1
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2
Research Article Vol. 1, Issue 1

The Moderating Role of Customer Orientation Experience on Salespersons' Attitude and Customer Patronage

Kennedy Nwagwu*, Okpara Jude Arinzechukwu, Isaac Jonathan Maude

Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer required to both improve the salesperson's attitud...

Jul, 2025 Vol. 1, Issue 1
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