Isaac Jonathan Maude

The Moderating Role of Customer Orientation Experience on Salespersons' Attitude and Customer Patronage

Getting and keeping customers are usually tough jobs particularly in a competitive industry such as Smartphones and Accessories retailing. While salespersons' attitude has been fingered to either bolster or inhibit customer loyalty, learning to treat the customer as a king could be the game changer required to both improve the salesperson's attitud...