Volume 2, Issue 1 (July)

Articles in this Issue

5 articles
1
Research Article DOI: 10.67862/msh.2026.ikk1y2ve

EFFECT OF ENTREPRENEURIAL ORIENTATION ON CONSUMER SATISFACTION AMONG AGRO-BASED FIRMS IN ABIA STATE, NIGERIA.

UGURU, Precious Chetachi, ADINDU, Chidinma Peace. Ph.D*, Adindu Chidinma, Mmanwaoke, O. Vincent. Ph.D, ADINDU, Ogbonna Michael Ph.D

This study examined the effect of entrepreneurial orientation dimensions proactiveness and innovativeness on consumer satisfaction among agro-based firms in Abia State, Nigeria. The study was motivated by the need to understand how entrepreneurial strategic behaviors influence consumer satisfaction in the agro-based sector, where competition and changing consumer expectations are increasing. The s...

Jul, 2026 pp. 1-20
2
Research Article DOI: 10.67862/msh.2026.ak6vvkjj

Competitive Advantage and Performance of Small and Medium-sized Enterprises (SMEs) in Maiduguri Metropolis, Borno State, Nigeria

Rosemary Okorie*, Tawa Suleiman Tijjani, Muazu Hassan Muazu,

Abstract The study examined the relationship between competitive advantage and performance of SMEs in Maiduguri Metropolis Borno State. The study adopted a survey research design and a simple random sampling technique was applied. Primary data was used by administering a structured questionnaire to the respondents. Population of 1,448 were selected from a variety of registered SMEs' owners. The s...

Jul, 2026 pp. 21-35
3
Research Article DOI: 10.67862/msh.2026.tfyb3zjx

TRADE OPENNESS AND POVERTY REDUCTION IN NIGERIA: MYTH OR REALITY?

Solomon Reuben Irmiya*, Umeh Uche John, Plangnan Joseph Gusen

This research was inspired by the fact that despite the decades of liberalization in the Nigerian trade, the country continued to experience high poverty levels and the question was whether the trade liberalization (increased openness) had played a role in reducing poverty in Nigeria. The authors used trade openness as a proxy to determine how the level of poverty in Nigeria between 1981 and 2024 ...

Jul, 2026 pp. 36-64
4
Research Article DOI: 10.67862/msh.2026.q7siw9s4

COGNITIVE CYNICISM AND AFFECTIVE COMMITMENT IN UNIVERSITIES IN KOGI STATE: MEDIATING ROLE OF WORK-RELATED QUALITY OF LIFE

AMEH Abu Amodu, OLUWADE Dorcas, Victor Onuh Edogbanya*

The study empirically examined the mediating role of work-related quality of life on the relationship between cognitive cynicism and affective commitment of staff in selected universities Kogi State, Nigeria.To achieve the objectives, the population of the study was made up of all staff of the four selected universities in Kogi (Federal University Lokoja, Prince Abubakar Audu University Anyigba, C...

Jul, 2026 pp. 65-85
5
Research Article DOI: 10.67862/msh.2026.iwgpm0ui

DIGITAL FINANCIAL INCLUSION AND ECONOMIC DEVELOPMENT IN NIGERIA

Oyinlola Akinyede*, KAREEM, Adeyemi Afeez

ABSTRACT From 2002 to 2024, the study examined the effects of digital financial inclusion (automated teller machine (ATM) penetration, bank account ownership, bank branch penetration, and secure internet servers) on GDP per capita, income inequality, poverty rate, and Human Development Index (HDI). The study used time-series data from the Central Bank of Nigeria Statistical Bulletin and an ex pos...

Jul, 2026 pp. 86-108
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